Introduction
This page is a toolkit, not a disease encyclopedia. You get copy-ready posts, red-ribbon usage frames, and a file list graphic or comms teams should lock before the day. Pair it with the annual theme by dropping the theme sentence into the placeholders.
For the full event sequence, go to the event guide. To see which assets can be counted as impact, go to campaign measurement. Primary asks: download assets, organize an event, then register or report results.
01 File set to lock before the day
Small teams often stall because there is no master file set — colors drift in chat, logos break, or copy exists in three versions. Keep one shared folder and name files so size and language are obvious.
| Asset | Suggested size | Where it runs |
|---|---|---|
| Social cover image | 1080×1080 and 1080×1920 | Main posts and stories |
| Web or email banner | 1200×628 | Newsletters and organization sites |
| Print poster | A3 or A2 | School lobbies, workplaces, partner clinics |
| Opening script 60–90 seconds | Text document | Hosts and MCs |
| Hashtag and source-credit sheet | Text document | Every channel |
02 Copy-ready posts (paste, then add this year’s theme)
The lines below work even before the year’s theme is announced. When UNAIDS publishes the theme, replace the bracketed sentence. Do not add scare language or shock imagery.
December 1 is World HIV Day. Our organization is using this day for [insert this year’s theme] — not to create fear, but to speak with respect and make the campaign measurable. Find the event guide and ready assets at World HIV Day. Lets End HIV.
This December 1, our school is marking World HIV Day. Students and teachers are auditing language on our own media, honoring people living with HIV, and closing the day with something we can measure — not likes alone.
World HIV Day is not a one-day health news spike. Today’s coverage should say who is organizing what, what audiences can do next, and cite primary sources such as UNAIDS or WHO — without stigmatizing stock imagery.
Join our World HIV Day event on December 1 at [insert time], [insert venue]. Short stage program, ready assets, and a channel to report impact afterward. Register at [insert email or form].
03 Color, ribbon, and non-stigmatizing language
The red ribbon is a universal symbol — not any one organization’s logo. Use it as a mark of solidarity, but do not let it replace your lead message. Pair ribbon red with campaign blue; avoid horror tones or type that shouts danger.
Do
- Use real people only with consent, and name roles clearly
- Say “people living with HIV” — never language that reduces a person to a disease
- Put primary sources on every infographic that includes numbers
- Include a same-day call to action: join the event, download assets, or report impact
Don’t
- Do not use skeletons, skulls, or blood imagery to manufacture fear
- Do not disclose anyone’s status without consent
- Do not put testing steps or drug regimens on campaign posters — that is not this kit’s job
- Do not copy themes or statistics from unsourced posts
04 How to hand assets to the people who will use them
Great files that cannot be found might as well not exist. Create a shared folder, add a short README for which file runs on which channel, and date-stamp filenames. When this year’s theme lands, update the text layer — do not redesign the whole set.
- Send the final asset pack plus scripts to hosts at least five days before the event
- Keep a black-and-white version for emergency print
- Store image credits and number sources in the same pack
- After the day, move files actually used into the impact folder for next year’s story
Quick summary
Ready assets move December 1 from unfinished slides to messages you can ship the same day.
Copy the posts above, lock the file set, then schedule the day in the event guide.