Introduction
This page is an impact guide — not a newsroom and not a national epidemiology report. The goal is for organizers to pick 3–5 metrics, collect them on the day, and tell the story without violating privacy.
Use it with the event guide. If you still lack a lead message, return to this year’s theme. Registering events and reporting results is a primary CTA of World HIV Day / Lets End HIV.
01 Choose metrics before you design posters
Good metrics answer what people can do better after the event — not only whether they saw it. Use three layers: reach, engagement, and continuity.
| Layer | Example numbers | How to collect |
|---|---|---|
| Reach | Asset impressions / event attendance | Verifiable reach counts and registration lists |
| Engagement | Partner organizations / assets reused | Partner log and files requested |
| Continuity | Sign-ups for next year’s plan / issues an org takes forward | Post-event form and closing meeting |
Do not make on-site testing volume the primary metric of this campaign hub. If a service point exists, clinical partners report to their own standards. Campaign organizers should report only how many people were pointed to a service channel — never test results.
02 Measurable campaign frames you can adapt
School: change language on our own media
Before the day, collect sample school posters or posts about HIV. On the day, students draft more respectful copy. The metric is how many pieces were revised and actually used after December 1 — not a quiz score on clinical definitions.
Organization: a 20-minute briefing that ends with language rules
Count staff who join the brief, and publish internal language rules for workplace channels within the same week. Success is a document in use — not slides parked in a folder.
Media: stories that cite primary sources
Brief journalists with the copy kit and image don’ts. Metrics: number of pieces citing UNAIDS, WHO, or a national disease-control agency, and number that avoid stigmatizing imagery. Keep links or clips in the report.
03 One-page impact report template
Organization: Date and venue: Approximate attendance: Lead message used: Assets released (list): Metrics set before the event: Results counted: Follow-up within 30 days: What we will not repeat next year:
Send this report to sponsors and your internal team — do not wait for a polished infographic. If you want World HIV Day to help tell the story publicly, send a summary with no individual health data via the contact page.
04 What you should not force into a number
- Do not count “awareness” without defining what that means for this event
- Do not use likes as the only metric
- Do not report test results or anyone’s HIV status
- Do not compare regions with numbers that did not come from primary sources
If this year’s measurement was thin, write the limits into the report so next year you redesign data collection. That is often more valuable than adding another lobby game — and it matches how UNAIDS and WHO treat December 1 as a moment for accountability, not only visibility.
Quick summary
Measurement is not back-office work you do when free — it is part of designing December 1.
Pick three metrics, then lock the plan in the event guide.