The Love Foundation has launched the “U=U and Me” campaign (https://uuandme.org/) to raise awareness about HIV treatment and reduce stigma against people living with HIV in Thailand. This campaign emphasizes the crucial message that people with HIV who maintain an undetectable viral load through continuous treatment cannot transmit the virus through sexual contact (Undetectable = Untransmittable, or U=U). This knowledge is vital for reducing fear and stigma in society.
The “U=U and Me” campaign features a variety of activities, including
U=U & Me Program
- Organizing educational and support activities for people living with HIV, both online and offline.
- Creating safe spaces for sharing experiences and providing mutual support.
- Conducting workshops to develop health care skills and improve the quality of life.
Collaboration with Local Organizations
- Expanding the network of partners across Thailand, taking into account cultural and linguistic diversity.
- Working with community organizations to organize activities that meet the specific needs of different areas.
- Partnering with local health agencies to improve access to treatment and care.
Using Digital Platforms
- Developing a website and application to enhance community engagement and expand the network of people living with HIV.
- Creating a safe online community for information exchange and support.
- Utilizing social media to disseminate information and engage diverse target groups.
Inclusivity and Outreach
- Ensuring that everyone can access and participate in the project’s activities.
- Creating materials and activities suitable for vulnerable and marginalized groups.
- Establishing a network of volunteers to extend outreach to various communities across the country.
The campaign has received support from notable individuals across various fields, including
- Thanawat Kamonwongwat, a political representative
- Brian Tan, President of the Miss Fabulous Thailand pageant
- Yada Suyaso, an entertainment industry representative
- Natalia Pliacam, Universe is U
- Sirisak Chaithet, a social influencer
- Dr. Aritach Tangsanga, HIV specialist
- Dr. Chaiwat Songsiriphan, HIV specialist
- Surachai Sangsuwan, a renowned photographer
Their participation not only enhances the campaign’s appeal but also helps build credibility and extend its reach to diverse target groups in Thai society.
The “U=U and Me” campaign aims to achieve several significant outcomes, including
- Increasing awareness of U=U.
- Reducing stigma and discrimination against people living with HIV.
- Promoting HIV testing and continuous access to treatment.
- Improving the quality of life for people living with HIV.
- Building a robust support network for people living with HIV and their families.
- Driving changes in public health policies and practices related to HIV.
The Love Foundation hopes that the “U=U and Me” campaign will be a crucial step toward creating a more understanding, compassionate, and health-conscious Thai society, particularly regarding HIV and people living with HIV. This initiative demonstrates a commitment to fostering positive change and accepting diversity in Thai society through the collaboration of all sectors.